Bill Goodland

Investor Gets At Least A Deal A Month From REsimpli’s Direct Mail

Bill Goodland
Valley Home Buyers

Market: Lee High Valley, Philadelphia
Strategy: Fix and flips, wholesale, buy and hold, rehabs
Deal Volume: 2 Deals A Month

Connect with Bill Goodland:
Instagram

About

Bill Goodland is a real estate investor and has been in the industry for 5 and a half years in late 2025. Bill believes in running in a lean team, and his business is a 1-man show with him running the operations. While Bill got into real estate just to learn about it, he quickly learned that a CRM is key for investors’ in the modern day, and after a small stint with Podio, he shifted to REsimpli in June of 2025, and looks forward to using it a long time.

Operating Market

Bill is originally from Long Island, New York, but currently runs his operations in the Lee High Valley in Philadelphia. He deals mostly in buy-and-holds, fix-and-flips, and wholesaling, alongside other ventures.

Favorite REsimpli Features

Direct Mail: REsimpli’s direct mail system allows sending out thousands of mailers every month.
Customer Service: REsimpli’s customer service provides prompt and effective responses through live chats and a live Zoom call.
Lead Management: Different tags, the ability to see a visual for all leads, and overall lead management help avoid any of them from falling through the cracks.

Before and After REsimpli

Before REsimpli

Time Wasted: Used Podio and Google Sheets, which made it much tougher to manage everything.

Overwhelming Follow Ups: Having to manually go through leads and follow up with them made it hard to maintain a good flow of deals.

Poor Lead Management: Leads were hard to keep track of and update using multiple platforms and without automation.

After REsimpli

Customer Support: Customer support always has effective responses and can be reached through chat and Zoom.

Better Follow Ups: REsimpli’s drip campaigns help automate the follow-up process, ultimately bringing in more quality leads.

Value for Money: Bill loves REsimpli’s all-in-one aspect, allowing him to maintain all of his operations within the platform.

Bill’s Experience With REsimpli

Bill has become an all-in-one investor using REsimpli’s all-in-one system. Handling everything from acquisitions to dispositions, Bill loves REsimpli’s ability to help him nurture every aspect of his business. Struggling to do it on Google Sheets and finding out about CRMs, Bill tried Podio but noticed the heavy financial load behind it, along with its intricacies, allowing him to find REsimpli and its simplicity and effectiveness. The lead management helps keep quality leads coming in, while drip campaigns continuously nurture them, and Bill can get quick and easy fixes for anything with REsimpli’s customer service. Bill remarks that if investors want to close deals and grow their business, they should just ‘pull the trigger’ with REsimpli.

Features REPLACED By REsimpli

Lead Management

Drip Campaigns

Phone System

Achievements with REsimpli

Better Lead Management

REsimpli’s lead management allows Bill to properly filter out the best leads and make more connections with them, improving his conversions.

Monthly Deals

Moving from less-optimized platforms, Bill’s use of REsimpli has allowed him to have a 2 deal per month volume, and he only assumes it go higher moving forward.